Augmented-Reality Presidential
Independence-Day Greeting

Every Independence Day President Reuven Rivlin opens his home and personally meets people of Israel from all sectors of society. He usually gives an uplifting speech and takes selfies with his visitors. Due to the COVID-19 pandemic and the subsequent lockdown, the event was canceled.

The President sought a solution where he could “visit” each and every home in Israel, as he believes that now, more than ever, personal contact with Israel’s citizens is of paramount importance.

I concepted and creative directed this experience. For the first time in XR history, a country leader will be telecasted in full augmented reality 3D to visit constituents in the privacy of their home and speak to them using volumetric virtual video.

During the days leading to Israel’s Independence Day audiences were able to interact with the President’s hologram in much of the way one interacts with real people and of course - take a selfie with the president in the comfort of their home.

CREDITS:
Concept and Creative director: Nimrod (Nim) Shapira
Designer: Adam Blufarb
Volumetric video capture system: TetaVi
WebAR technology platform: 8th Wall
Volumetric compression and streaming services: Omnivor

PresidentRivlin

Augmented-Reality Presidential Independence-Day Greeting

Augmented-Reality Presidential
Independence-Day Greeting