Ninet - Child — NIM SHAPIRA | Creative Director

Ninet - Child

Ninet, one of Israel's largest entertainment figures, asked I direct a music video for her second single, "Child" from her 2017 album "Paper Parachute".

In her song "Child", Ninet is confessing about the struggles of letting go, but how can one let go? To start, they must be willing to do so.

In this music video I explored the obsession of a person, as he is trying with all his strength to stay attached to a perception, an emotion, a lover. The character in the music video does not grasp the way his inability to let go is hurting him. His pride blinds him and his fear of change is greater than the pain inflicted on him by his choices. He continues to chase a pipe dream of something that he will never achieve and quite possibly never had.